We build online and offline communities, identify and engage influencers and brand advocates, socialize content, execute engagement strategies, and then measure the impact against business objectives.
Titled The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points, the new eBook focuses on four key content marketing pain points that brands encounter when implementing a content strategy and executing content marketing programs.
The book was written as a companion piece to the firm’s 2011 Content Supply Chain eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals.
The Alchemy of Content takes the content marketing conversation to a new level and presents a method for attacking and taming each of the four major pain points. If you’re interested in reading about these topics in greater detail, you can download the book for free here.